Makeup Over 40 – The Best Drugstore Foundations

Drugstore Foundations Over 40

Finding the right foundation just gets harder as you get older.  There’s so much more to deal with!  More spots, discoloration, redness, and of course…there are the wrinkles.

Foundation can make you look older than you are.  Choose one wisely.

With so many drugstore foundations on the shelves, you might find yourself wandering the makeup aisle, feeling lost.  Not to worry, I’ve been trying a bunch of them!  In this post, I’ll list my favorites.

Finding great drugstore foundations for over-40 skin doesn’t have to cost a fortune.  Drugstore brands have really upped their foundation games!

drugstore foundation

Updated March 12, 2020

Wet n Wild Photo Focus Foundation Dewy Finish

Wet n Wild keeps surprising me.  They are making some amazing products!  I tried their matte foundation a long time ago, and it is included in this post.  It was one of the first foundations to make my list.

I fell in love with their matte foundation, and now…

Wet n Wild makes a dewy foundation, too!

Could it be as good?  In short, YES.  Am I surprised?  YES.  I mean, lightening doesn’t strike twice.
Apparently, it does.

Best Drugstore Foundations

Buy This Foundation On Amazon

This foundation is dewy, but not shiny.  It looks like your natural, bare skin, only better!  More even and with less imperfections.  You can achieve different levels of coverage with this – from light to full coverage.

It is lasting coverage that requires minimal if any touch-ups.  It doesn’t look cakey,  and it doesn’t settle in wrinkles.  It stays put!

Updated June 3, 2019

CoverGirl Simply Ageless + Olay Liquid Foundation

With CoverGirl going cruelty-free and achieving Leaping Bunny certification, I thought it was time to explore the brand again.  When I read the description of this foundation, I knew I had to try it.

It’s makeup + skincare in one product.

Let’s start with how this foundation LOOKS on skin, before we cover the skincare benefits of this foundation.  The finish is beautiful!!!  Not too matte, not too dewy.  It gives a “satin” finish, somewhere in between.  This foundation smooths pores and lines and doesn’t dry out throughout the day.

Drugstore Foundations Over 40

Buy This CoverGirl Foundation On Amazon

The coverage is buildable, so you can use a little for a more natural look or add more for increased coverage.  This creamy foundation somehow feels light on my skin.

Covergirl + Olay Foundation contains hyaluronic acid, something your body makes, but it decreases with age.  Hyaluraonic acid helps maintain your skin’s hydration, keeping skin looking firm and plumping up wrinkles.

Vitamin C, a know skin brightener, is also included in this formula.  So every time you apply, you are getting all those skincare benefits!  Plus a beautiful, even-toned, smooth, glowing complexion.  This is truly a drugstore treasure.

The Best Drugstore Foundations For Women Over 40

Updated February 3, 2019

Serum Absolute Advanced Age-Reversing Makeup

Serum Absolute Advanced Age-Reversing Makeup gives skin a lovely, radiant finsh.  It is not ultra-matte, and it’s not really dewy, but more of a satin finish.  I love it!

It fills in pores, camouflaging them.  It doesn’t gather up in creases and wrinkles.  It’s meadium to full coverage that has staying power.

Drugstore Foundations Over 40

The added skincare ingredients in this foundation are why they added “age-reversing” to the name, I’m guessing.  The pro-retinol, antioxidants, and SPF set this foundation apart from other, in that it’s almost like skincare!  Essentially you get antiaging benefits from a foundation, and every little bit helps, right?

PhotoReady Candid Natural Finish Anti-Pollution Foundation

What a find this Revlon PhotoReady Candid Natural Finish Anti-Pollution Foundation has turned out to be!  It has a creamy texture that applies smoothly and easily for this beautiful satin finish.  It’s a perfect everyday foundation with medium, natural coverage.

I apply with fingertips and blend with a foundation brush.

Drugstore Foundations Over 40

 

It’s not exactly matte, and it’s not dewy either.  I’m calling it a satin finish.

More to love about Candid…

  • There are 31 shades!  So you’re likely to find the shade that fits you perfectly.
  • It feels a bit like a moisturizer, comforting to skin.  Not greasy.
  • It contains antioxidants, anti-pollution, and anti-blue light ingredients.  Blue light is the light emitted from all the screens we watch every day, and some skincare experts say the light can be damaging to skin over time.
  • You don’t even feel like you’re wearing foundation.

Maybelline Superstay Full Coverage Foundation

Maybelline’s Super Stay Full Coverage Foundation feels so light, I have no idea how it provides the full coverage that it does.  Super Stay really does stay all day, but it also “stays put.”  Meaning, when you move your face, like when you smile…

Drugstore Foundations Over 40

Super Stay won’t crease up and gather in wrinkles and fine lines.

What else I love…
  • Full-coverage, matte finish that isn’t ultra matte.  So my skin tone appears even, but I don’t look like I’m wearing a mask.
  • Minimizes my pores for a smoother look

I apply with fingertips and blend with a dense foundation brush like these…

Drugstore Foundations Over 40

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 Wet n Wild Photo Focus Foundation Matte Finish

Wet n Wild foundation made my list…Can you believe it?   I never thought a brand I used in high school would be on my vanity again in my 40’s.  I had read so many positive reviews that I just HAD to try it.  It did not disappoint.
The company tested this foundation “under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.”   Their testing paid off,  I really do think this foundation looks amazing in photos, and I take a lot of selfies.

Drugstore Foundations Over 40

Its matte, light-diffusing complex makes your skin look amazing in photos. In the age of the selfie, this is a foundation to have on hand.

In real life (as opposed to in a photo), this is a solidly matte finish.  Not mask-like, but there’s not a hint of dewy to this.  Blend, blend, blend this foundation with a brush or sponge!  It is a very light formula that delivers a lot of pigment.  I don’t consider this to have much moisture, so moisturize thoroughly before application.
Those are my current  picks for the best drugstore foundations for over-40 skin.  I’ll add to this list when I find a fantastic new formulas.  Pin or bookmark this post — so you’ll never be lost when it comes to foundation.

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