Also available in a waterproof formula!
Sometimes size does matter. It Cosmetics knows this and they’ve done something about it. They know that when it comes to mascara wands, bigger isn’t always better. Look how tiny the wand for their Tightline Full Lash Length Black Mascara Primer is.
What Is It?
It’s a black mascara primer that you apply before your favorite mascara. It helps your favorite mascara look even better!
What’s The Big Deal?
The super-skinny brush lets you apply with extreme accuracy. You can reach the root, the very bottom of your lashes, and extend the color all the way to the tips. This makes your lashes look longer and fuller. Larger mascara wands made for volume are too large to target lash roots.
Application root to tip means longer, fuller looking lashes.
Here’s my favorite part: It gives the look of tightline eyeliner, only you never had to apply the eyeliner. Tightlining is the technique of applying eyeliner directly INSIDE your lash line, NOT the skin above your lash line. This primer gives you that tightline effect by getting color between each eyelash at the root.
According to It cosmetics, “If you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in sparse spots for a full, beautiful lash line AND the look of an eyeliner.”
The formula contains lash-enhancing ingredients like peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba and vitamins. So, lashes look fantastic and they’re getting healthy.
How to Use
You hold the wand horizontally in your lash line at the roots and wiggle it back and forth a little bit. To make the tightline eyeliner effect more pronounced, lightly press the wand along the roots of your lashes to fill in any gaps. You can also sweep color all the way to the tips if you like. Then apply your favorite mascara for a full volume look.
Tightline Full Lash Length Black Mascara Primer goes where the big-brush, volume mascaras can’t. It’s a fast, easy, beauty multi-tasker.
It Cosmetics has proven that big things really can come in small packages!
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